A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently

This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair—infusing strands with softness and shine*, while cloaking hair with true and steady protection against the big fade.

• Instantly detangles and nourishes color-treated hair
• Protects hair and reduces breakage by over 70%**

*When using Colorful as a system

**Against combing breakage on damaged hair vs. a non-conditioning shampoo

Directions: Apply to clean, damp hair. Leave in 1 minute and rinse.